Timex was looking for creative ways to spread awareness about the "I Am A Runner" campaign directly to their target market. The brand management team also wanted to gain a better understanding of the types of athletes that run with a watch.
Virtual Event Bags created a unique "micro-survey" offer type that enabled Timex to present the question "Do You Wear a Watch When You Run." With one click participants answered the question and were immediately given access to an offer carrying the campaign branding.
The Q&A offer type drove 3x more engagement to the offer detail than a typical offer, which resulted in strong sales volume for Timex's dedicated online channel partner.
ProCompression is a relatively new brand in the compression wear market and is predominantly direct-to-consumer. The brand needed a cost efficient medium to create brand awareness and drive transactions.
Virtual Event Bags developed a campaign that provided ProCompression exposure to nearly 2 million active lifestyle athletes and drove significant transaction volume for a targeted selection of compression gear.
Because of the success of the program, ProCompression will be launching new product lines through the Virtual Event Bags platform this year.