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Behind the Scenes with Bart Yasso

The Virtual Race Bags team participated in the inaugural Runner's World Half Marathon & Festival last week. Our friend Bart Yasso, Chief Running Officer at Runner's World, was kind enough to give us a tour of the Rodale headquarters during our visit.  We also got a chance to ask him about Rodale's decision to utilize a digital goody bag for their event, deciding on (of course) the Virtual Race Bags platform.

Thanks to Bart and the entire Rodale team for hosting such a great event!

One thought on “Behind the Scenes with Bart Yasso

  1. We are going to introduce the Virtual Race Bag phenomenon to Race Directors to the upcoming Race Director University – Fast Track program scheduled for Thursday, December 6, 2012 at DePaul University – Naperville Campus, Naperville, IL. – $35.00. I would like to see a survey on how vendors view this since it would be quiet easy for a registered runner to bypass contents as is the case when individuals record and bypass commercials on television.

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