The Virtual Race Bags team participated in the inaugural Runner's World Half Marathon & Festival last week. Our friend Bart Yasso, Chief Running Officer at Runner's World, was kind enough to give us a tour of the Rodale headquarters during our visit. We also got a chance to ask him about Rodale's decision to utilize a digital goody bag for their event, deciding on (of course) the Virtual Race Bags platform.
Thanks to Bart and the entire Rodale team for hosting such a great event!
We are going to introduce the Virtual Race Bag phenomenon to Race Directors to the upcoming Race Director University – Fast Track program scheduled for Thursday, December 6, 2012 at DePaul University – Naperville Campus, Naperville, IL. – $35.00. I would like to see a survey on how vendors view this since it would be quiet easy for a registered runner to bypass contents as is the case when individuals record and bypass commercials on television.