The National Associations of Sports Commissions (NASC) recently hosted a webinar to introduce the concept of Virtual Event Bags to their member organizations. We learned a couple of important points during the session:
- When asked by events for content from local-market businesses (retailers, restaurants, attractions, etc.), over 70% of Commissions and CVBs said they relied on paper coupons, flyers, etc.
- Over 70% of Commissions and CVBs have or will soon have programs in place to market their destination and/or events directly to visitors
During the webinar, Sports Commissions and CVBs learned how incorporating a Virtual Event Bag can help them simplify and enhance the distribution of sponsor / merchant / member content (e.g. promotions, offers, discounts and information) to event attendees. In addition, for those looking to build their direct marketing database, we discussed how a Virtual Event Bag can serve as a high quality list-building tool.
If you want to learn how Virtual Event Bags can open huge opportunity for your events and/or those you support, check out our demo and schedule a 1:1 discussion with our team!
To access the recorded webinar, visit the NASC site here (members only access, requires login).