There have been a slew of interesting articles and research published recently regarding the incredible growth and transformation of online marketing. Event Directors of endurance events are beginning to react to the rise of digital by not only promoting their events online but also incorporating digital opportunities for their sponsors.
According to Forrester Research, people now spend more time on the Internet than any other media except TV. The team at Virtual Race Bags believes that endurance athletes spend even more time on the Internet than the average American because they i) are highly educated, ii) often have high disposable income and iii) tend to be digitally savvy.
